THE EASIEST WAY TO BUY YOUR NEW CAR

Why Do People Buy Brand Names?



Understanding the motives and interests of your target market helps in making product decisions, developing a s...

CAN YOU GET A HIGH MILAGE AUTO LOAN



Champion A well-traveled car is a different proposition these days.



Whereas once 100,000 miles was a long-haul benchmark, i...

Managing dealers is as important as managing customers, because the experience with dealers contributes to the customers’ overall perception of the brand, and thus their loya...

TRENDS WORTH TRACKING



The Truth



Rumor has it that people are less interested in personal car ownership as alternative transportation meth...

Why Digital Retailing Matters to Car Dealers, Customers (PT.2)



The Long F&I Process Financing a vehicle is often one of the most lamented parts of the car-b...

If a vehicle owner is loyal to a specific brand, it’s becoming more difficult for another brand to woo them away when it’s time to buy a new vehicle, according to the...

Why Digital Retailing Matters to Car Dealers, Customers (PT.1)



Modern car shoppers want a convenient, personalized online experience to ease pain points and expedite time spent...

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Why Car Salespeople ask for Top Customer Survey Scores (PT.1)



In car dealerships, it's common to hear a salesperson ask for a customer who...

Coronavirus Is Pushing Car Dealerships Into Online Sales and Home Delivery
Consumers interested in a “contactless” transaction need to do online and tele...

Taking the Pulse of the Automotive Customer Experience (Pt. 2)

The Automotive Customer Experience with Vehicle Services.
Vehicle services are h...